Tag Archives: Technology

Pining for Pinning

Ok, I’m not really pining for pinning. I couldn’t just couldn’t resist the poetry of it. But many people are pining for pinning. Like, 20 million people. And now I’m on Pinterest too.

Why did I join, when just a short while ago I was wondering what the heck was so appealing about pinning? Like that old expression says – if you can’t beat them, join them. The exponential growth of Pinterest shows no sign of slowing down. It has become part of political campaigns. It is changing the way companies brand. It is causing marketers to reevaluate how they do things.

For me personally, it came down to this: Pinterest is a way to connect with people.  Pining for PinningIt is a medium to share. It is an easy way to seek out like-minded people. And I want to connect, to share, and to find common ground with people. As an entrepreneur seeking to expand my business, I care about building relationships, and establishing mutual trust.

Therefore, on Pinterest I’m sharing where I’ve been, where I want to go, the things that make me laugh, some of my favourite books, and what inspires me. It is a space for me to be honest and open about who I am, and what I care about. Anyone interested in being in partnership with me as a franchisee needs to know these things. And it launches conversations with so many amazing people I’ve never met in real life: women, men, parents, entrepreneurs…the possibilities are endless.

So come pin with me!

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Learning Pinterest

I love social media. I love doing things online and being as paper-free as possible. I am not a crafty person. I don’t scrapbook. My kids know not to ask me to help them with an art project.

I personally know so many avid Pinterest fans. My company is (slowly) building 5 boards. I know it is easy to use. I understand it has a huge reach which is growing exponentially. I can see its potential for finding people with common interests. And I’ve read the buzz about its power as a marketing tool, though I’m not alone in questioning the applicability of Pinterest for every business – see the recent post on The Copyrighting Blog.

Perhaps it is my lack of craftiness which dampens my enthusiasm for Pinterest. When I saw someone on Twitter declare that they had spent hours pinning because it is so addictive, I was stumped. For me, pinning is about as compelling as watching paint dry. But then, I’d rather watch paint dry than play any sort of sport, so I realize that my preferences are not the norm. I’m not judging – I’m simply observing perhaps Pinterest is most appealing to those with artistic inclinations. Or am I just missing something?

What is your experience with Pinterest? Do you love it and use it to share all your crafty projects? Are you creative on Pinterest even though you don’t use a glue gun in real life? Or did you check it out and do a shoulder-shrug like I did? Please share – I’d love to learn.

 

Is Pinterest just for creative artsy people?

 

 

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