Blogging for money. For some bloggers it is their job and their main source of income. This is especially true in the entertainment field, where savvy people can take a hobby or a passion and create an enterprise from it. See LaineyGossip. However, for those of us running a business, our blog is usually not a source of revenue.
Business blogs are usually a place to express ideas, share advice, and create a wider audience for themselves and their business. This has always been my intention. Then last week I was approached by a company offering me money for placement on my blog.
Never one to make a rash decision without getting all the facts, I asked for more information. The proposal was to draft a post on a topic which would fit in with my blog. They drafted a post on franchising, which was littered with plugs for a gaming site. In posting this to my blog I’d get a cheque for about US$200.
Not significant money by any stretch, but run some numbers and it can add up. Two posts a week with content provided by paid sponsors, and I could have an extra US$1600 to play with each month. As a travel fund, I could go far with that. Rajasthan, here I come!
Yet I was never tempted for a moment. Placing another voice on my blog didn’t feel authentic. It felt like a low dirty cash grab. Perhaps I would feel different if the sponsor was in line with my values and goals. A product or service which benefits entrepreneurs, or working moms, or women in general. A gaming site? No way.
Blogging for money is a personal choice and I certainly don’t judge those who operate their blog as a business. In that case, their blog IS their business. But since I already have a business, my blog isn’t about generating cash.
What are your thoughts using a personal or business blog to earn money from outside sponsors?