Attached to Technology

One of the headlines which caught my eye yesterday was “15 Current Technologies my Newborn Son Won’t Use“. The attitudes of our children towards the stages of technology is always surprising. My children are stunned by the idea that I functioned as a teenager without a cell phone or email. Yet they are shocked to hear that I had a Sony Walkman. They have no clear idea of when things were developed, or what came first. Is it time for “History of Technology” to be taught at schools? That may require a whole other post.

A quick search finds many blog posts and articles about technologies our kids won’t use. Reading through them, I see two themes.

45 RPM Spindle

Do You Know What This Is?

One, it shows our attachment to technology. There is a wisp of nostalgia about the lists of things and processes now thought to be  archaic, or already obsolete. Two, it shows how technology has become a benchmark by which we measure age, culture, and background. Someone who grew up in a major city can boast about having broadband years ahead of the person from a small rural community. Anyone who can explain what that yellow thing is used for, and actually remembers using it, can immediately and  accurately be placed within a certain age bracket.

Technology is more than tools for efficiency, for communicating, and for entertainment. Technology is a method of bonding with people, or identifying ourselves within a group. When you meet someone new at a conference, you may not be aligned politically, and you may not have any common interests or hobbies. But ask something like “Do you remember dot matrix printers?” or “Tell me about the first time you went on the internet” and it will spark a lively conversation of shared memories. The buzz of the dial-up tone, the perforated sheets of printer paper, the purple ink stains left by the mimeograph machine, the size of those first cell phones – our experiences with technology bond us according to age bracket and create a cultural touchpoint which surpasses religion and politics. As much as technology shapes the way we interact with the world, our common experiences with stages of technology shapes the way we see ourselves.

 

 

Permanent link to this article: http://www.rebeccapage.ca/education/attached-to-technology-2/

Tips for Attending Conventions

Last week, I attended my third Canadian Franchise Association National Convention. It was the best one yet, and I’ll share the highlights, as well as tips for newbies considering going to the convention next year. Actually, these tips are useful for any convention.

My first convention is a blur. The content and learning was overwhelming. Every face I saw meant a new introduction, a new name. And I was still fuzzy from morphine and other pharmaceuticals – I’d had surgery 5 days earlier.  I had been told to take 3 weeks off work – but you don’t say that to an entrepreneur/franchisor booked into her first CFA convention.

Last year was exciting. I knew what to expect, I knew people, and I was receiving an award. Concierge Home Services had been awarded the CFA Franchisee Choice Designation. It was a great honour and a testament to the work being done to build a strong system.

This year, I selected the roundtables and workshops with more precision, to fill gaps in my learning. Entering the crowds felt like a reunion when I encountered all the contacts made last year. And I came to understand that half the value of the convention is the networking. Being at the CFA convention is an opportunity to be with peers. People who understand that franchising is a whole new business venture, and who are dedicated to doing it well. Anyone serious about franchising needs to attend this convention. Here are some tips to help you get the most from it:

1. Drink lots of water. Between the lack of fresh air inside the hotel and the hours of talking, it is easy to get dehydrated. Especially considering the after effects of the after party on Gala night.

2. Visit all the vendors. Really. Even if you scan the signage and don’t think your business can use it. Talk to them anyway and learn about technologies, platforms, and resources. Knowledge is a good thing.

4. Pack snacks if you are vegetarian. Or health conscious. Because the meals provided may not cut it. (Ice cream at afternoon break? Did a 10 year old set the menu?)

5. Pack bandages to treat blistered feet from the after party dancing. Seriously. Franchise folk love to dance. Prepare to party with the likes of Fred De Luca and the Chair of the CFA.

6. Introduce yourself. It may be a room full of strangers, but if you are in franchising, these are your peers. People are very supportive, friendly, and open to conversation. Make meeting people one of your goals for attending.

Whatever your industry, attend the annual conferences. The learning and the networking is well worth the time spent away from the office.

 

Permanent link to this article: http://www.rebeccapage.ca/franchising/tips-for-attending-conventions/

Women Must Speak Up

After <cough> years after graduation, I had an experience which makes me wonder how far we’ve really come with women’s issues. Last week, I went back to my old University campus. I nearly drove into a building they put up right in the middle of the road I used to take. Apparently, it had been far too long since I’d visited Carleton University.

I was there because the Carleton Career Centre had invited me to join a panel of businesspeople and entrepreneurs to speak to almost-graduating Bachelor of Arts students. They came for advice and ideas about how to use their degree to pursue a career in business, marketing, and PR. We were a panel of four – two women and two men. The perfect gender balance! Shame there was no ethic diversity.

I noticed the genders were balanced in the audience, and reflected on the statistics which show more women than men graduate with undergrad degrees. The gap is also rapidly closing on enrolment in doctoral programs. The message is: we are here! We’ve come a long way, baby. This is the future dreamed of by the likes of Dr Emily Stowe.

Ask any woman in business (or in other fields, I’m sure) about gender equality and you’ll hear stories which show that we still have a long way to go. After the panel ended and the audience dispersed, a female student approached me and the other woman on the panel to ask about whether we’d ever dealt with discrimination. Clearly, this young woman was smart, savvy, motivated, and ambitious. She was encountering barriers within her own family, who were unsupportive of her desire to succeed in business. She was concerned about what she’ll find outside of campus and home.

I wish we could have told her not to worry. That she’ll never have a boss ask her  ”why don’t you just stay home with the kids?” and that she’ll never have a co-worker sexually harass her on a business trip, or hear the condescending “so your husband isn’t your business partner?” But these are the stories she heard from us. Along with the messages of “Be strong. Be tough. You can do it.”

Another message is “Speak up”. I find it most disturbing that she didn’t want to ask about gender discrimination during the panel. She “didn’t feel it was appropriate” to open up this discussion to the room. Silence is never a solution. It is thanks to the advocacy of The Famous Five, Gloria Steinhem, and others that women in North America have the rights we enjoy today. But the harassment, the violence, and the discrimination still continues. This is why there are organizations like the Global Fund for Women and OWJN. I dream of a future where places like Harmony House isn’t necessary.

On International Women’s Day, speak up. Speak up every day. Let’s take the discussion out of the corners of rooms.

Permanent link to this article: http://www.rebeccapage.ca/education/women-must-speak-up/

Audacious – When it’s Time to Try Something New in Business

When I first started in franchising, I read books and cold called and asked many questions. I learned a lot and met some great people. But I was frustrated. Most of the information I found didn’t fit our business model or franchisee profile. It worked for an established national brand. It worked for QSRs (Quick Service Restaurants). It didn’t work for an emerging Canadian system of home-based service providers.

The time has come to be audacious. Get creative. Be playful. Try some new strategies. Why?

When I started my business 11 years ago, I was told that we should offer this trendy service or go after that market. Though I was a freshly green entrepreneur, I was never tempted to follow those suggestions. I had a clear vision of what the company should look like and feel like.

As a new franchisor, I followed the common, accepted wisdom. And why not? Franchising is well established in Canada, with many thousands of units from hundreds of brands generating millions of profit every month. I figured they must know the best way to do it, right? Then I encountered gender bias, I was patted on the head, and I learned the hard way that those tried and true strategies don’t work for our system.

And that is ok. Fall down 7 times and get up 8, because the road to success isn’t without it’s dead ends…or whatever other coffee-cup platitude or Oprah-esque quote you prefer. The point is, a failure or setback or mistake is only without merit if you lose momentum. Or if you don’t learn, recalibrate, and start again.

I’m headed to Kingston to find our next franchisee. I’ve been creative in developing a promotion which will help recruit, and also establish business relationships that will benefit our franchisee when she starts her business. I’ve been inspired to try new strategies based on the experience of other emerging women-owned Canadian systems (thanks Twitter for connecting me to such an awesome group of women).

Is it time to get audacious in your business?

 

 

Permanent link to this article: http://www.rebeccapage.ca/franchising/when-its-time-to-try-something-new-in-business/

Why I Love my Mac

Last post was about how I ended up in an Apple Store for the first time. Now I want to share why I love my new Mac, and why I may never go back go a PC again.

1. Speed. I open it, blink once, and the login screen appears. I enter my password, blink again, and my Mac is ready to use. No waiting for Windows to load and programs to start up. Multiply the 5 minutes of start up time of my PC with the number of times a day I open my computer, and over the course of a year I’ve added a few extra days of productivity.

2. Weight. Lighter, smaller, and easier to carry around. As an entrepreneur who has worked in tents, trailers, trains, planes, and once on the edge of a grassy field in Union Corner, PEI (the only spot where I could pick up WiFi) – this matters.

3. Power. I usually have several browser windows open, play music off iTunes, work in a couple of spreadsheets, a few Word documents, and run an email program where I’m downloading PDFs and emailing out files. There is no lag or wait as I switch from one to the other. I’ve downloaded and installed new software or added CDs to iTunes and it worked quietly in the background while I carried on. Less waiting means more productivity.

4. Support. The first few days were tough as I threw myself into using a machine with different terminology and functionality. When I got stuck, I Googled my question. All the answers were there. A couple of times I called Apple Care, and they were prompt, friendly, and informed. The customer care and tech support experience is far better than anything I’ve experienced with Dell or HP.

5. Smart. To connect to the wireless printer which runs off the PC in my office, I inserted the disk with the printer drivers. It was so quiet I didn’t hear it do anything, but when I went to “Print & Scan” in System Preferences, the printer had been detected and was waiting for me to print. The whole process took about one minute. Then I tried connecting my old Dell to the same printer. The printer driver disk chugged noisily away for a full 4 minutes and it took another 10 minutes of rebooting and fiddling with preferences before I could print. It’s as though I had to tell the Dell what to do. My Mac just knew what to do.

Any tool which makes me more productive and doesn’t give me the urge to throw it out the window gets my love.

Permanent link to this article: http://www.rebeccapage.ca/technology/why-i-love-my-mac/

My Newly Minted Mac

I never set out to become a Mac user. Just like I never set out to become an entrepreneur. When situations come about so naturally, it seems like the most obvious and normal thing.

The idea of switching from PC to Mac first occurred to me a couple of years ago when my trusty HP laptop had slowed to the point where it was taking me 30 minutes to complete functions which had previously taken 15. The poor thing was overheating and freezing and suffering a terrible premature old age. I looked at Macs and was intimated by the transition issues. Would I be able to connect to my office printer, which ran off a PC? Would all my files open? Unsure, I got a new Dell laptop instead.

A year later, the hard drive of my shiny new Dell failed. In the middle of a normal post-dinner session at my dining room table, it swiftly and shockingly died. My children saw the look at my face as I scrambled to call Dell tech support and immediately backed out of the room. They could tell that Mum was in no mood for conversation. Dell informed me they would send out a new hard drive, but sadly they could not recover any of my files. My last backup was only two weeks old, but I had done a great deal of work in that time. The new hard drive didn’t work either, so they shipped another. Between the fail, the wait, and reinstalling software, it was a full week of downtime.

Still, I stuck with PC. Last spring I picked up some sort of virus (despite the scanners and anti-virus software installed) which caused another two days of lost time. My poor Dell was never quite the same again, but we muddled through. Then a few weeks ago, while opening a new browser tab, it told me I wasn’t connected to the internet. Turns out a Windows Registry Error had cut off all my online access, which included email. I was looking at another lost day of reinstalling and recovery.

Instead, I visited the Apple Store for the first time in my life. In a snowstorm. On the way there I read a number of articles and blog posts about business users switching to Mac. At the Apple Store I spoke with three very different, very friendly, and very informed, non-salesy sales people who patiently answered all my questions. I was quite impressed that all three people independently gave me the same information. That certainly never happened in three phone calls to Dell tech support.

I walked out with my MacBook Pro 13″. The learning curve has been much steeper than I thought it would be. I was up against some deadlines and didn’t have the time to sit with a Mac Genius for a One on One session to learn the basics. I would have to learn what I needed to as I went along. Like motherhood and entrepreneurship, experience is the best teacher.

It has been a mere two weeks with my new Mac and I’m never going back to PC. Next post: why I love my Mac.

 

 

 

 

Permanent link to this article: http://www.rebeccapage.ca/technology/my-newly-minted-mac/

December Bests

As another year winds to a close,  I’m reflecting on the things I love best about Decembers.

1. Fresh new unblemished file folders with crisp white labels ready for the year ahead. The bulky creased files from the waning year are in boxes.

2. Eating chocolate covered cherries, because December is the only time I can find them. 

3. Seeing people smile when I say “See you next year!”

4. Evaluating the results of a whole year: looking for trends, patterns, and calculating year over year improvements.

5. Connecting with distant friends and family, because we all suddenly realized it has been a whole year since we saw each other or spoke.

5. Getting excited about celebrating my birthday (as of this post, just 7 days away)

What are your favourites?

Permanent link to this article: http://www.rebeccapage.ca/worklifebalance/december_bests/

December for Entrepreneurs

When I was a child, December meant Christmas. Intense, breathless anticpation in counting down each day, each hour until that moment when I could see what the tree looked like after Santa’s visit.

Then, as a teenager, December became a month of darkness as I tried to carry on some traditions in the shadow of my mother’s early death. I’m not sure my brother and I have ever fully recovered from the horror of that first Christmas without her, just 5 weeks after her death. We’ve never talked about it. It remains raw, and words won’t change anything.

As a young adult Ioffered to work Christmas shifts so that my coworkers could spent it happily with their families. I spent one Christmas in Japan, which was wonderful. The Japanese treat it as a romantic holiday for couples, and my sweetie travelled from Canada to spend it with me.

When I became a mother, December meant creating memories for my own children. We have continued traditions I remember from my childhood. An angel my mother made adorns our tree each year. And we have new favourites, like building and decorating gingerbread houses, or stringing popcorn and cranberries for decorations. I take great pleasure in selecting gifts for my daughters, and sharing Christmas tradtions with them. We lounge in pajamas, watch our favourite movies, I read while they play with their stuff, and we wallow between pots of tea and naptimes.

As an entrepreneur, December also means a time of preparation. In the stillness of that Christmas break, I will always take a few days in the empty office to review results from the year in its last lingering moments. I love that feeling of the fresh new year just around the corner, and plotting out ideas and goals.

Remember that January always starts in a rush, and then before you know it, it’s the end of February. Q1 is almost over – and how is it going for you? It is tough to take measure when you are always in motion. December is an ideal time to take a break from the daily operations and demands, and look at the whole year ahead. This is an opportunity to evaluate results and set targets. This is not about New Year resolutions. This is an integral part of being an Entrepreneur. And though it can and should happen at anytime, December is a natural break in the year to do it. Ask yourself just two questions:

1. What needs to happen this year to create what I vision in my Painted Picture? Note these down and decide when and how to implement.

2. What have I been doing the last 12 months which hasn’t brought me results?  Look at ways to delegate to someone else, phase out, or stop altogether.

If you don’t know what I mean by Painted Picture – there are some good ones on YouTube, or read Double Double by Cameron Herold.

 

 

 

Permanent link to this article: http://www.rebeccapage.ca/worklifebalance/december-for-entrepreneurs/

Teaching Our Kids to Not Get a Job

When my middle daughter brought home an invitation from her school to participate in Career Day, I immediately replied. I remembered my Grade 7 Career Day and thought it was fun to now be at the stage of life where I would be the one at the front of the room.

I’m not sure what the teachers thought of having an entrepreneur on the roster. I suspect they needed a certain quota of adults coming in, and were not very particular about who it was. In my first class, when I said “you don’t have to get a job.” I saw the alarm on the teacher’s face. Her eyes darted to the door and I am sure she was considering a dash to the office to report me. Heck, it would not have been the first time I’ve been kicked out of class.

I redeemed myself by stressing to the kids that the skills I learned in school have benefited me in my entrepreneurial life.  I use middle school math skills when I’m measuring sales and quality performance, or calculating ROI. I use the research and writing skills I developed in university when working on marketing projects or preparing for a speaking presentation.

But overall, my message was that you don’t have to choose a job. You can create one for yourself. Or better yet, you can build a business which will create jobs for other people – the true definition of an entrepreneur, in my book.

I put lots of names up on the board and asked if anyone recognized them. William & Alfred Billes. Harrison & Wallace McCain. John McLaughlin. Ron Joyce. Mike Lazaridis. Some kids didn’t know that the Blackberry was developed by a Canadian company. Others didn’t know that Tim Hortons was a hockey player. My concern about our school system deepened. Now I was eyeing the door.

Then I asked the kids why there were only men listed on the board. “Why weren’t women in Canada creating companies 30, 50, 100 years ago?” I said. The responses were interesting. Many had no idea. One boy politely and earnestly said “girls are not able to be entrepreneurs”. It was heartening to see the immediate uproar from the girls. The poor boy really didn’t know better (what is his mother teaching him??).We talked about the difference between being capable and being allowed. Women didn’t even have full voting rights in Canada until 1919. Up to the early 1960s the cultural expectation was for women to give up their jobs to become wives and mothers. There was no room or time or space for starting companies and inventing things (ok, yes, there were academics, Elizabeth Arden, Elsie MacGill, and other trailblazers. I was trying to make a point with impressionable pre-teens, so cut me some slack).

I told the girls in the class that they had more opportunities than any generation of Canadians before them. That women can be visionaries and create companies just as well as men. Getting a job isn’t their only option. They can build and invent. My hope is that when those Grade 7 girls have children old enough to go to Career Day, the entrepreneur who presents can write the names of many famous Canadian women entrepreneurs.

All mothers (and fathers) who are solopreneurs, entrepreneurs, and franchisees should teach their kids that jobs are not the only option in life. We need the next generation of Christine Macgees, Cora Tsouflidous, and Sandra Wilsons.

Permanent link to this article: http://www.rebeccapage.ca/education/teaching-our-kids-to-not-get-a-job/

Keeping Up

Someone suggested today that she teach me some tips for using a particular feature of Word. I figure that at the rate of change these days, by the time I next need to use that specific feature, her instructions won’t work anymore.

Keeping up with technology is getting more challenging every week. Software becomes comfortable to use, just in time for the new release to come out. Old friends like Facebook and Hootsuite change their interface. Newcomers like Quora or Referral Key get a sudden surge of activity. Major launches like Google + for business demand immediate attention.

With all the buzz and squeals from the trend-watchers, it is easy to get sucked into the hype. No one wants to feel that they are missing  out. No one wants to think they are being left behind. My concern is that by joining every networking site, every referral network, every platform of social media, and then consistently engaging on each, little time is left for the actual business of doing business. I don’t mean to dismiss the value of social media in general for developing relationships or reaching your audience. I strongly believe in its value, and love the opportunity to engage in conversation and discussion.

However, there are only so many hours in the day. As with every element of business, it is critical to focus what will most effectively help you reach your goals. Here are my guidelines for using social media platforms and tools:

1. Know your audience. Understand who you want to reach, and be present in the one or two platforms where they are most active.

2. Frequency. Relationships are about being present. And listening. Listen and engage on your chosen platforms on a regular basis. This means daily.

3. Consistency. Know your message and be consistent with getting it out there. Look for opportunities to engage, but keep within the scope of your identity and brand. Don’t confuse things with a thread on a political issue if that isn’t what you want to be associated with.

4. Credibility. If you start up on a platform and are not able to maintain it, or realize you are not connecting with your audience, unplug. Nothing kills your credibility quicker than someone finding your Twitter feed in June and reading your last update of “Happy Valentines Day!”

5. Evaluate. When new platforms and tools are launched, do your research before joining. Evaluate whether it is best for you. Think about how it fits into your overall social media strategy. Determine how much time it will take to maintain, and whether you can commit to it.

6. Separate. If you are an individual developing or promoting a business, keep your online identity separate from where you do business online. It is unprofessional and inappropriate to see a post from XYZ Cosmetics Company about being up all night with food poisoning.  If you want to interact on a personal level, set up your own profiles with your name and photo. Identify yourself as working for or owning XYZ Cosmetics Company, and remember that your messaging will be linked to how your company is perceived. Don’t post about hating your job.

Social Media is huge and growing all the time. It can take up all your time. To keep up, take a step back and look at how and why you are using it.

 

 

 

Permanent link to this article: http://www.rebeccapage.ca/twitter/keeping-up/

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